Insights

Thinking out loud.

What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.

ChatGPT Ads: what the early data actually shows

ChatGPT Ads are now open to everyone. Early advertiser reports point to high click costs, no conversion tracking and thin reporting. Here is a measured read, and what it means for B2B.

AI Search Visibility ·6 min read

What Is Reputation Management in the Age of AI Search?

What is reputation management? A plain-English guide to how search, knowledge graphs and AI assistants now shape what people find, and the infrastructure work that keeps it accurate.

Reputation Management ·8 min read

What is Generative Engine Optimisation (GEO)?

A plain-English guide to GEO. How to make a brand visible, accurate and cited inside AI answer engines like ChatGPT, Gemini and Google's AI Overviews.

AI Search Visibility ·6 min read

How AI Is Changing PR and Communications

How AI is changing PR: the shift from media pitching to managing the information environment that shapes what people and machines say about you. Read on.

Digital Advocacy ·7 min read

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