Social Listening
Continuous monitoring of sentiment, conversation, brand and topic mentions across social platforms. Tooling for the data, analyst-led interpretation for the meaning.
Social listening is continuous monitoring of conversation across social channels, for an organisation, its leadership, its competitors, its category and the topics it cares about. Tooling captures the signal. The work is in interpreting that signal into something the business can act on.
Continuous tracking of mentions, sentiment and topic clusters across the platforms that matter, calibrated to the questions the business is actually asking. We tune what we track to the decisions in front of you, so the read is signal you can act on rather than volume for its own sake.
Platforms
- X
- TikTok
- YouTube
We track
- Mention volume
- Sentiment
- Topic clusters
- Emerging narratives
What you get
A live read of sentiment and conversation: signal, not a raw dashboard.
Rapid deployment around a specific event, filing, announcement or incident, surfacing how it's perceived and amplified in real time. We stand up monitoring at speed and report continuously, so decisions are made on what is actually happening, not what is feared.
Deployed for
- Filings & announcements
- Incidents
- Leadership events
- Product moments
What you get
A continuous read of how the situation is moving, while it moves.
Targeted monitoring of how specific audiences discuss the organisation or its issues. Investors, regulators, customers, employees and policy communities each talk differently. We track the groups that matter and read what their conversation implies.
Audiences
- Investors
- Regulators
- Customers
- Employees
- Policy communities
What you get
How the audiences that matter are actually talking — and what it implies.
Tools surface signal; analysts surface meaning. The brief says what's happening, why it matters and what to do — not a dashboard with no narrative. An analyst owns the read end to end, so what reaches you is interpretation you can move on.
You get
- What's happening
- Why it matters
- What it suggests
- Recommended response
Not
A dashboard login with no interpretation. We run listening as analysis supported by tooling.
The services this powers.
The same capability, applied across very different briefs.
