When people search the situation, your official response sits at the top of the results — intercepting the conversation before they reach the negative coverage.
Investors, customers, employees and media each read the situation differently. We segment the response and reach each group where they already are, with messaging tuned to their concern.
We monitor continuously, A/B test the message, shift budget to what's working and scale it — while the situation is live, not in a post-mortem.
The moment a story breaks, your narrative is being shaped online. We make sure the accurate account is what people find first — and we move at the speed the situation demands.
Contact usStraight answers on timeline, ethics, confidentiality and how engagements run.
If the monitoring dashboard is pre-warmed on a monitoring retainer, a crisis snapshot — threat level, audience-impact map, recommended targeting — lands quickly, and programmatic delivery can follow promptly. The constraint is rarely tooling; it's agreement on the approved message. We move the moment that's signed off.
Both. Many clients keep a light monitoring retainer so the monitoring dashboard and targeting engine stay pre-warmed and ready to fire — with activation fees per incident. We can also stand up cold on demand; it's simply a slower opening phase while the monitoring and audiences are built.
Quietly. We run the digital execution layer (search, AI assistants, paid distribution, source-layer corrections) while incumbent counsel and PR run statements, media relations and stakeholder calls. Strategy and execution sit in the same room. Message discipline is maintained because we're briefed off the same line.
Traditional crisis PR runs statements, spokespeople and media relations, and remains essential. We run the layer beneath that: what stakeholders find when they look in search, AI assistants and reference sources during the opening phase and beyond. The two disciplines run in parallel, not in competition.
Held to the same standard as the matter itself. NDA, restricted briefing room, no inbound press attribution. We name no clients and decline media inquiries about active engagements as policy. References available privately on a counsel-to-counsel basis.
Yes: litigation is crisis work for a legal matter. We run the digital information environment around a live dispute: research and intelligence on the matter and its environment, a playbook synced to counsel, and search and paid media that keep the accurate, on-the-record account in front of investors, regulators and the public. Counsel-supervised, and court-safe.
— The mechanics of paid media in a fast-moving crisis: target impression share bidding, budget pacing through a demand spike, and keeping the message accurate at speed.
— When a crisis breaks, search demand spikes and the results page becomes the battleground. How paid search puts your accurate account in the top slots, fast.
— Learn how to write a crisis communications plan: the core components, who owns each role, and the sign-off paths that let you respond at speed. Start here.
Tell us a little about the situation — narrative, exposure, timing. We'll reply promptly with initial thoughts and next steps. Confidential, always.
