SEO vs GEO: The Real Difference, Explained
— The difference between SEO and GEO, explained head-to-head: what carries over from search, what is genuinely new for AI answers, and where budget should move.
Insights
Thinking out loud.
What we’re learning across crisis, performance marketing, digital advocacy and reputation — and how digital keeps changing the work.
Does SEO Still Matter in 2026? Yes - Here's Why
— Does SEO still matter in 2026? Yes - and it now feeds AI search and GEO. See what has changed, what still works, and how to optimise for both engines.
How to Get Your Company Mentioned in ChatGPT
— Wondering how to get your company mentioned in ChatGPT? Here are the levers that actually move whether a brand appears in AI answers, and how to track them.
What to do when ChatGPT gets your company wrong
— AI answer engines can state confident, inaccurate things about your business. Here is a calm, practical sequence for finding the cause and correcting the record.
How to Rank in ChatGPT, Gemini, Perplexity and AI Overviews
— How to rank in ChatGPT, Gemini, Perplexity and AI Overviews: per-engine retrieval and citation differences, and where to focus by audience. Talk to us.
How to deal with negative content in Google search
— How to remove negative content from Google, when removal is possible, when displacement is the realistic route, and the structural steps that actually work. Start here.
How ChatGPT Decides What to Say About Brands
— How does ChatGPT decide what to say about brands? A plain-English guide to the retrieval and citation mechanics behind AI answers - and why your source layer decides the outcome.
How PR and GR agencies are adopting AI
— How PR agencies adopt AI: where firms use it well, where it stalls, and how to add a digital execution layer without losing your edge. A practical guide.
Crisis Communications Best Practices for the Digital Age
— Crisis communications best practices for the digital age: monitoring, holding statements, sign-off, search and AI-record control. A practical checklist to start from.